DIGITAL CONTENT MANAGEMENT
DIGITAL CONTENT MANAGEMENT
DIGITAL CONTENT MANAGEMENT
Our
Digital Content Management Department specialises in interactive, live, dynamic and real time content management across every type of Digital-out-of-Home "DooH" screen or device. Our vision is to manage and simplify digital out of home Content Management for our clients, making it efficient, affordable and effective for every brand and agency. Our innovative thinking and economically priced service ensures a constant quality involvement.
We focus on the best way to have consumers visit businesses, shops and outlets when they are in public spaces. This happens through our skilled management of advertising content on any Digital-out-of-Home screen or device. Our specialised software designed for DooH advertising allows us to enhance and optimise all five main formats of any client anywhere. The five categories we focus on includes:
- Billboards:
Highway roadside or city spaces with significant vehicle or foot traffic.
- Spectaculars:
Larger format billboards, often in custom shapes.
- Street and Indoor Screens and Devices:
For the Mall tenant and On-the-go-Client, we focus on Mall kiosks, Mall Totems, Bus shelters and custom-built structures.
- Transit:
Advertising placed on anything that moves, such as buses or subways, but large enough to handle the weight of electronic signage.
- Alternative:
Advertising to address consumers in places they may not expect. Digital advertising is more limited here because the format is typically very small and used temporarily, but new solutions are under development to meet these needs.
With the rapid growth of DOOH media and signage, companies engaging in DooH, need a Digital Content Management partner with a breadth of solutions, flexibility around management, software skills and the ability to provide world-class support and communication to ensure the optimum usage and ROI of their DooH investment. Power Screens is the partner to engage with.
Our Digital Content Management
service is available for any currently operating screens/devices and for the implementation of new screens /devices anywhere. Our software is cloud based and our lead time for any changes or publishing on a system is 48 hours. Clients have access to our report system to validate frequency of published media.
